The six permanent Objects of Kiwanis International were approved by Kiwanis club delegates at the 1924 Convention in Denver, Colorado. Through the succeeding decades, they have remained unchanged.
- To give primacy to the human and spiritual rather than to the material values of life.
- To encourage the daily living of the Golden Rule in all human relationships.
- To promote the adoption and the application of higher social, business, and professional standards.
- To develop, by precept and example, a more intelligent, aggressive, and serviceable citizenship.
- To provide, through Kiwanis clubs, a practical means to form enduring friendships, to render altruistic service, and to build better communities.
- To cooperate in creating and maintaining that sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism, and goodwill.
Kiwanis serves the children of the world:
Kiwanis' continuing service emphasis is called "Young Children: Priority One," which focuses on the special needs of children from prenatal development to age five. In one year, projects conducted as part of the "Young Children: Priority One" service emphasis involved $14.3 million and 1.3 million volunteer hours.
In 1994, Kiwanis launched its first Worldwide Service Project, a $75 million campaign in partnership with UNICEF to eliminate iodine deficiency disorders by the year 2000. Iodine deficiency is rare in areas where iodized salt is used, but in other parts of the world, IDD is the leading cause of preventable mental and physical retardation. As many as 1.5 billion people are at risk, especially young children. The initial fundraising goal was surpassed in 2001. IDD projects have now been funded in 95 nations.