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Feb 20, 2018
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5 Tips on Hiring a Public Relations Firm
  1. Be clear on what you want from a public relations effort. Some things a PR firm can do for you are to get you positive exposure in the media, create and conduct special events, and help you build and maintain a solid reputation.

  2. Be realistic about what a PR firm cannot do. It cannot whitewash an unethical business or cover up fraud or other illegal activities.

  3. Interview a number of firms. Get their ideas on how they can help you and seriously consider those with the best ideas.

  4. If you are looking for only local publicity, hire a local firm. But if you want a national program, your PR firm can be anywhere.

  5. Once you�ve hired a company, keep your account executive fully informed about your business. Treat him or her as part of your strategic team.

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