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Feb 23, 2018
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Around York County

5 Tips on Simple Market Research
  1. Ask your customers for suggestions. Provide cards for them to fill out (with name and address) and leave in a fish bowl.

  2. Analyze the rich information you already have�such as invoices, customer credit applications, and salespeople�s reports. See what these items tell you about sales and customers.

  3. Use your trade associations. Read their studies and journals or call them when you need information.

  4. Ask the government. Agencies ranging from the U.S. Bureau of the Census to local economic development offices can provide a wealth of market information.

  5. Create an advisory board and seek members� observations and opinions regularly.

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