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Feb 20, 2018
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Around York County

5 Tips on Using PR to Your Advantage
  1. Public relations should be an important part of your marketing effort. Use it to promote special events such as grand openings, and to build the image of your business in the public eye.

  2. Get involved in your community. Join the chamber of commerce, business organizations, service clubs and charities. Network yourself and keep your antennae up.

  3. Gain third-party credibility by sending the media news releases. Limit copy to one page, if possible, and send releases to local and regional media when you have an important story to tell.

  4. Maintain relations with the markets you serve. By following the trends and news that affects your market, you will become the �town expert.� The public and the media will come to you for your opinion or to learn about marketplace trends.

  5. Sponsor a radio or TV public service announcement (PSA) for a local charity. This will give you name recognition and show community support.

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